The internet user population in China of million people means there is a rapid shift already online as a means of both researching and booking travel. Not only do they travel to the renowned shopping hubs like New York and Paris they are increasingly seeking to expand their travel experiences through exposure to different cultures and visiting places of outstanding natural beauty. For instance, from January to September , China was the biggest arrival market for the Maldives up by Big spenders overseas The latest Hotels. Many hotels are introducing additional guest services to make their Chinese guests feel more at home.
Guests are now able to use China UnionPay cards throughout the hotel, to pay for accommodation, dining, souvenir gifts and beauty treatments. The hotel has also launched a programme of bespoke luxury shopping and lavish suite accommodation with personal butler service, available exclusively to China UnionPay card holders.
As Chinese travellers broaden their travel horizons, the global hotel market has needed to adapt quickly across the whole booking and travel process. Multinational hotel chains are leading the way, seeing the opportunity to benefit from the profitable Chinese traveller as customers from some other geographic areas decrease due to economic uncertainty.
Undoubtedly, other hotel groups and independent hotels will have to follow suit and implement services for Chinese guests if they too are to compete for this lucrative market. The CITM found hoteliers are not solely focusing on one particular area of operations to increase their appeal to the Chinese traveller. Instead, changes are planned across the board. From employing Mandarin- speaking staff to offering typical Chinese meals, many hotels are working hard to meet the increasing demand.
The programme offers Chinese guests an in-hotel specialist fluent in Mandarin for the duration of their stay. This specialist provides translation assistance and facilitation of transport, if required. Upon arrival, guests also receive a welcome pack full of local information including shopping, sightseeing and key hotel information. In-room facilities include slippers, kettles, instant noodles and tea. Hotel restaurants also have Chinese-friendly menu items like congee, noodles and rice. This enables them to meet the expectations of Chinese travellers with the inclusion of Chinese dishes on the menu, Chinese newspapers and television channels, Chinese language welcome kits and Chinese adaptors to make guests from China feel at home.
The programme offers Chinese guests authentic products and services. On arrival they are greeted by at least one Mandarin- speaking staff member.
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Rooms have two pairs of slippers, at least one Chinese- language TV channel, electric kettles with an assortment of teas and a welcome letter in Chinese. The breakfast menu at participating hotels features congee, dumplings and other traditional Chinese breakfast items. A Hilton Huanying Programme Toolkit ensures hotel staff members are adequately trained to deliver a consistently high-quality guest experience for Chinese travellers.
Furthermore, all property signage is bilingual, simplified Chinese and English, for easier navigation of the , square meter resort. There are more than 85 Hotels. The China site was launched in Regular customer e-newsletters provide exclusive offers and advance warning of up-coming sales. There are more than 6.
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Through its industry-leading loyalty programme, Welcome Rewards, customers can earn a free night for every 10 nights stayed at more than 65, hotels, subject to Welcome Rewards terms and conditions as set out at www. Under its Price Match Guarantee, if a customer can find a lower price on a prepaid hotel, Hotels. Travellers can book online or by contacting one of the multilingual call centres. Special apps for mobile phones and tablets can also be downloaded at www.
Increasing incomes, higher education and more sophisticated buyers, combined with the spread of government-subsidized, high-speed Internet access and Internet-connected cellphones have widened the pool of online shoppers.
Unlike in the U. These online marketplaces are one-stop portals where global retailers and individuals can sell products directly to the Chinese market. Alipay and China UnionPay have helped to simplify acceptance of payments from Chinese shoppers and travelers, but payments into China — i.
Left with few payout options until recently , travel and e-commerce brands have had to rely on payout methods like Western Union and SWIFT wires, which levy heavy transfer, conversion and interbank fees as well as undefined delivery times. The gig economy in India is booming and shows no signs of slowing down. In fact, one in every four freelancers globally is based in India.
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China’s Changing Travel Tastes « The ACCJ Journal
FAQ Policy. About this book This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Show all. Show next xx. Services for this book Download High-Resolution Cover. PAGE 1.